Big Weekend

After a couple lackluster weekends, Hollywood finally showed people will turn out if you give them what they want. (Whether they want good films or not is a separate question).

Will Smith had his best opening ever with $75 million+ for I Am Legend. But everyone knew it was gonna be huge--over $50 million for sure. The only question was how much over. More impressive to me was Alvin And The Chipmunks making around $45 million, which doubled expected numbers.

With five major films opening next weekend for the big Christmas rush--Charlie Wilson's War, National Treasure: Book of Secrets, P.S. I Love You, Sweeney Todd and Walk Hard: The Dewey Cox Story--it should be a battle royale through the end of the year.