Wednesday, May 16, 2012

Flop, Not-Flop

I just read Peter Filichia's book on Broadway musicals. Filichia is one of the better writers on the Broadway scene, and the odd format of the book has him looking at each of the last 50 years of Broadway (the book came out in 2010, so that's 1959 to 2009) and writing a few pages on the biggest hit and biggest flop.

He doesn't just recount the plots (though that's quite helpful for flops--otherwise you'd have no idea about most of them).  He takes on these shows.  He has conversations with them.  Many of the biggest hits are examined and found wanting.  And occasionally a flop is reconsidered.

One fascinating thing is how to decide what the biggest flop is. The biggest hit isn't that hard, but flops are not only more plentiful, but harder to define.  Do you pick shows that closed out of town? That had the shortest run? That lost the most money? That were the most critically reviled?  Filichia admits it's a judgment call and tries to explain his decisions.

The weird thing about musicals is ever since they were revolutionized by Rodgers and Hammerstein, no one knows what will work. The most bizarre or ridiculous concept could be a blockbuster.  So while reading about the flops, as ridiculous as they sometimes sound, you can understand why some people, somewhere, thought they'd work.  Honestly, if you didn't know they were hits, how would these concepts sound to you: a musicalization of the signing of the Declaration of Independence (1776), a bunch of dancers on a bare stage telling their life stories (A Chorus Line), a revue based on a collection of poems by T.S. Eliot (Cats) and a story of a couple of guys stuck in a Latin American prison (Kiss Of The Spider Woman). But each was the biggest hit in its year.

I guess that's the magic of Broadway.  I only wish the book started earlier, since the golden age of the American Broadway musical is almost over by 1959.  Meanwhile, a lot of hits of the past 30 years are far from the integrated ideal that was once common--instead we get revues, jukebox musicals, concept shows and pop operas. Maybe some day Filichia will do a prequel and fill in all that he, and we, missed.

2 Comments:

Anonymous Anonymous said...

Interesting discussion of flops and hits- I agree its very difficult to measure. One reason is that even if we could agree on and define "quality," thats not the determining factor. Whether something is a hit or not is based to a large part on the the dynamic and ever moving preferences of the ticket-buyers which is influenced by many things other than skill and quality- sometimes its based on what was popular last year and they want to see more or less of it, sometimes its based on wanting to see something new, sometimes on word of mouth and wanting to be part of an in crowd. Although I can't list any examples, I'll bet that someone could go through the list of hits and flops and posit circumstances where they could switch around- maybe being released in a different year or in a different order.

9:05 AM, May 16, 2012  
Blogger LAGuy said...

Even when a show is a hit in its year, you can't tell if it has what it takes to run forever--which is what Broadway blockbusters do these days. While The Producers didn't do so well when the original cast left, it looks like Wicked will never stop running since it appeals to a demographic that will go see it no matter who's in it. The question is will this demo grow out of it and will a younger generation grow up to take it's place. Wicked will run long enough for us to find out.

9:44 AM, May 19, 2012  

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