Sony Is Watching

At the last few movies produced by Sony, I've noted at the end they have a big SONY on the screen followed by BE MOVED.

I checked and this is apparently their new slogan, or something like that.

I can't say I like it.  Who are they to tell me what to do?  If I'm paying for a Sony movie, or a Sony product in general, it's my business how I feel about it.

I don't even like it when an usher says "enjoy the picture," so this is really intrusive.